Disney
CUPRA
elrow
Four Seasons
Meliã
Red Bull
Verónica G. sujetando una cámara en un entorno oscuro.

Why I do what I do?

Pretty content isn't enough.
And I learnt it the hard way.

After years working with top brands doing just "pretty" videos that didn't convert. I now produce strategy-led content that turns brand identity into results.

I work at the intersection of Strategy, Creativity and Production for purpose-driven brands.

Strategy

Diagnosis, positioning, value proposition and content model—what to say, to whom, where, and why.

Purposeful creativity

Concepts and narratives (yes, storytelling), for awareness, community and/ or conversion.

Full Production

From idea & scripting, to planning, production and post-production.

How I do it?

Behind every project there's a method.

I've designed tools I use daily to sharpen strategy and craft stories that resonate.

And soon, you'll be able to use them too: (coming soon).

Four Seasons logo
Catarina Mendoça
Four Seasons Hotel Ritz Lisbon
Veronica was a terrific content creator to work with, as she's super proactive, creative and delivers above and beyond.