Why I do what I do?
Pretty content isn't enough.
And I learnt it the hard way.
After years working with top brands doing just "pretty" videos that didn't convert. I now produce strategy-led content that turns brand identity into results.
I work at the intersection of Strategy, Creativity and Production for purpose-driven brands.
Strategy
Diagnosis, positioning, value proposition and content model—what to say, to whom, where, and why.
Purposeful creativity
Concepts and narratives (yes, storytelling), for awareness, community and/ or conversion.
Full Production
From idea & scripting, to planning, production and post-production.
How I do it?
Behind every project there's a method.
I've designed tools I use daily to sharpen strategy and craft stories that resonate.
And soon, you'll be able to use them too: (coming soon).
Veronica was a terrific content creator to work with, as she's super proactive, creative and delivers above and beyond.